Hi, I'm Elena
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I am Lead User Experience Researcher and Service Designer with 8+ years of experience, NN/g UX Research Certified, skilled in cross-cultural research for complex internal platforms and end-to-end processes to improve employee and client experience.
My background in Clinical Psychology, Learning Experience Design, Service Design, Facilitation and Project Management helps me collaborate with multidisciplinary teams with a focus on understanding human needs, business strategy and cross-cultural contexts.
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In-house projects
Projects type:
I lead, plan, conduct and analyze User Research for complex portals, apps, chatbots and AI-powered systems to improve internal Employee Experience in 200+ countries and 500,000+ employees.
My Role:
Cross-cultural User Research, Service Design, UX Metrics, Usability Testing, User Interviews, Co-creative Workshops, Chatbot Conversation Design, Survey Design, CJMs, Project Management
Projects are confidential
Collaboration with: POs, external providers, global project management team, internal stakeholders, developers, designers, local experts in countries
Case Studies
UX Research and Design | Furniture e-commerce site
My Role:
Content Audit, UX Audit, User Interviews, Information Architecture, Prototyping, Usability Testing, Web Development
Collaboration with: Marketing specialists, Customer Support, Sales Representatives
Results: ​
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82% increased B2C conversion rate
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27% increased B2B conversion rate
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5x increased number of product models purchased through the site
UX Research and Redesign | Psychology center Life in balance therapy
My Role:
Content Audit, UX Audit, User Interviews, Information Architecture, Prototyping, Usability Testing, Wordpress Development
Project type: Freelance project
Collaboration with: UI Designer, Wordpress Developer
Results: ​
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42% increased conversion rate
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Information findability increased from 2.9 to 4.8
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Perceived usefulness increased from 3.5 to 4.9
UX Research and Redesign | Composer PURE INVENTION MUSIC
My Role:
UX Audit, Content Audit, Information Architecture, Usability Testing, Prototyping, WordPress Development
Project type: Freelance project
Collaboration with: UI Designer, Wordpress Developer
Results:
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30% increased conversion rate
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Perceived brand professionalism increased from 3.2 to 4.5
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Information findability increased from 2.9 to 4.4
Contact Me
Please contact me if you'd like to know more about my project or chat about User Experience Research and Service Design!